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MINIMAL VINTAGE

Since 1997, Ørgreen Optics have strived for persistent innovation in the field of eyewear design. Combining technical innovation with a refined Nordic design sensibility, we have continued to elaborate our own brand philosophy as we’ve grown over the years. Most uniquely, Ørgreen has since its founding pioneered working with Japanese titanium as a material for eyewear design. For Spring 2018, Ørgreen Optics is pleased to innovate once more with the announcement of their new collection in acetate, the first of its kind by the brand.

For this collection, our skilled design team has embraced the popular cellulose acetate as a new working material. The hypo-allergenic plant-based plastic has been used widely in the field of eyewear design since the 1940s, and is associated with many of the most classic looks in eyewear trends. Entitled Minimal Vintage, the collection sees acetate’s vintage feel extended into Ørgreen’s modern minimalist visual ethos, building a bridge between past nostalgia and innovation in contemporary eyewear design.

Characterized by its lightness, slight flexibility, strength, and superb color adaptability, acetate is an ideal medium to explore bold and ambitious color stories, a long-standing characteristic of Ørgreen’s products thanks to our skilled in-house colorist. Featuring five male, six female, and two unisex styles, the Minimal Vintage collection sees a fresh interpretation of classic trends in eyewear, while exploring our own minimalist design universe in an exciting new materiality. From the 1950s cat-eye Jill to the rectangular Matthew, Acetate allows for chunkier styles in a combination of transparent, gradient, and monochrome color stories, referencing both past and future of eyewear design. Running throughout the collection are elegant lines and a product of the utmost quality, fundamental to any Ørgreen product.